In a session called ”Paying Attention” Erika Hall will talk about listening to people to understand and meet real human needs. While measurable data is naturally exciting to designers and technologists, more data doesn’t necessarily create more meaning, and might even make it harder to see what matters.
Erika is the co-founder and Director of Strategy at Mule Design Studio in San Francisco where she works with a wide variety of clients. She is the author of Just Enough Research from A Book Apart and speaks and writes frequently about cross-disciplinary collaboration and the importance of natural language in user interfaces. In her spare time, she battles empty corporate jargon at Unsuck It.